Young Goodman Brown Characters - 4483 Words

Young Goodman Brown: Characters Introduction â€Å"Young Goodman Brown† is a short story by the American writer Nathaniel Hawthorne. The story made its first appearance in the New England Magazine for April 1835 and was collected in Mosses from an Old Manse in 1846. The story is set in the Puritan New England, a common setting for Hawthornes works, and like most of the stories in Mosses, â€Å"Young Goodman Brown† examines Hawthorne’s favorite themes: the loss of religious faith, presence of temptation, and social ills of Puritan communities. These themes, along with the story’s dark, surreal ending, make â€Å"Young Goodman Brown† one of the Hawthorne’s most popular short stories. In order to understand â€Å"Young Goodman Brown† we must, like the†¦show more content†¦Young Goodman Brown could also be compared to the first man, Adam, who was tempted by the devil to eat the forbidden fruit from the tree of knowledge, and in this story we have Brown going into the whole forest, facing the whole forest. Like Adam in the book of Genesis, Goodman cannot help himself from wanting to know what lies behind the mystery of the forest. And like Eve, he is rewarded for his curiosity with the truth that changes his life for the worse. In the course of the ceremony, the Devil tells Brown and Faith that their eyes will now be opened to the wickedness of themselves and those around them. Adam and Eve were exiled from the Garden of Eden, and forced to undergo all the trials of being mortal, human, and Goodman Brown returns from the forest to find that the joy of life has been taken away from him. He has become suspicious of those around him, even the person clo sest to him, his wife Faith. From this we can see that â€Å"Young Goodman Brown† also functions as an allegory of the fall of a man, which is also one of the themes of this story. At the very beginning of the narrative, before setting out on his journey, Goodman Brown appears to be a very confident young man for he is innocent and inexperienced. Upon his return we are given the picture of a very changed man.Show MoreRelatedCharacter Analysis Of Young Goodman Brown719 Words   |  3 PagesYoung Goodman Brown, written by Nathaniel Hawthorne, is the story of a young Christian mans struggle between good versus evil, and the loss of his innocence. All of us harbor a propensity for evil regardless of the mask that we put on for society. After meeting the devil in the woods one evening, Goodman Browns eyes are opened to the reality of the Puritan society in which he lives. Many of the people in attendance at the meeting were trustworthy, church-going individuals who turn out to be devilRead MoreThe Female Characters Of Young Goodman Brown1255 Words   |  6 Pagesquite frankly in real life-there is often a theme of the female characters being snubbed. It is rare to find a strong female character who is independent and treated equally. When such a character is found, it is generally a positive aspect of the text for readers, especially girls. It is extremely important that girls have positive and powerful role models in literature, and real life. Usually, an author who writes such character does this for the reason previously stated. Many would say this authorRead MoreCharacter Comparison of â€Å"Young Goodman Brown† and the â€Å"Lottery†967 Words   |  4 PagesCharacter Comparison of â€Å"Young Goodman Brown† and the â€Å"Lottery† . Mathew Speakman English 102 Professor Katie Robinson July 15, 2012 Thesis Statement: In Nathaniel Hawthornes â€Å"Young Goodman Brown† and Shirley Jacksons â€Å"The Lottery†, we are given a picture of seemingly normal people who are capable of incredible evil. Outline: Opening mood in both stories a. Goodman Browns sets out on a walk in the forest, but knows that evil awaits him. b. TheRead MoreSymbolism of Setting and Character Descriptions in Young Goodman Brown1879 Words   |  8 PagesEmily Bartlett Ms. Santi 1B PDP American Literature 7 December 2011 Young Goodman Brown In Young Goodman Brown, Nathanial Hawthorne utilizes the forest’s setting and character’s descriptions to show the symbolic meaning of each. The forest, each character and their actions all have specific meanings that are critical to the interpretation of the story. The story of Young Goodman Brown takes place in the town of Salem, Massachusetts, and the forest surrounding the town. Salem became famous for itsRead MoreHow Nature Can Be Seen Negatively Affecting The Characters Of `` Young Goodman Brown ``1257 Words   |  6 Pagesgorgeous thing that God created. Nature also has many symbolic and metaphorical references to real life objects, places, and people. However, in the short story â€Å"Young Goodman Brown,† nature can be seen negatively affecting the characters. The story has many scenes of despair and discomfort when the natural world affects the characters well being. Human nature also comes into effect in this story, with actions being decided on the nature of the human. From the Satan ceremony being one of the mostRead MoreCompairison of Young Goodman Brown and No Country For Old Men900 Words   |  4 PagesThe story Young Goodman Brown by Nathaniel Hawthorne depicts a man whose inner desire is to experience the evil forbidde n forest, as well as retaining his image as a, â€Å"good and honest Christian.† This internal conflict is also portrayed in the movie No Country for Old Men, which was directed and written by the Coen brothers. In the movie the main character, Llewellyn Moss, is confronted with the moral dilemma of either keeping the drug money he found or calling the police. Although he morally makesRead MoreYoung Good Brown By Nathaniel Hawthorne And Girl By Jamaica Kincaid1454 Words   |  6 Pagesreadings, Young Good Brown by Nathaniel Hawthorne and â€Å"Girl† by Jamaica Kincaid. Hawthorne’s writing is from the American Romanticism week and â€Å"Girl† is from the Post Colonialism week. From my understanding and interpretations, the two of these readings share common themes such as public perception, gender roles, for lack of a better word and trust but they have differing views of each theme. In Nathaniel Hawthorne’s Young Goodman Brown the story revolves around a man named Goodman Brown who has setRead MoreLiterary Analyzes Of Young Goodman Brown1746 Words   |  7 PagesLiterary analyzes of Young Goodman Brown Young goodman brown by Nathaniel Hawthorne is a story about a normal man that ventures into the forest to meet an old man who attempts to tempt him into going deeper into the woods to worship the devil. After the old man convinces him that everyone that he loves and respects is going to the devil’s ceremony he gives in. In Young Goodman Brown, Hawthorne effectively uses the personality and psychology of the Characters along with symbolism to portray the themeRead More Young Goodman Brown VS. Paul Essay1045 Words   |  5 Pages Young Goodman Brown vs. Paul nbsp;nbsp;nbsp;nbsp;nbsp;After studying the short stories of Nathaniel Hawthorne’s â€Å"Young Goodman Brown† and Willa Cather’s â€Å"Paul’s Case†, I began to see many similarities within the two stories. Both of the main characters in each story have characteristics that could be looked at as being alike, but after analyzing each character I started to find that although alike in some aspects, these two characters are very different from one another. At first I noticedRead More Essay on The Value of Dreams in Hawthornes Young Goodman Brown723 Words   |  3 Pages Young Goodman Brown:nbsp; The Value of Dreams Young Goodman Brownnbsp;nbsp;nbsp;The Birthmarknbsp; nbsp;Nathaniel Hawthornes stories Young Goodman Brown and The Birthmark both make use of dreams to affect the story and reveal the central characters. With each story, the dreams presented are extremely beneficial to the development of the story as they give the reader a new view of the plot itself, or the characters within. At the same time, however, it becomes difficult to determine

Symptoms And Treatment Of Skin Cancer - 1774 Words

Skin Cancer Research Paper Sarah Klein was once a teenager with psoriasis, skin build up that causes an itchy patch. Her primary doctor had recommended her to use ultraviolet rays as a solution, but little did they know that was going to cause her to have stage IV metastatic melanoma once she was older with a family. In the human body there are the processes of mitosis and apoptosis, the necessary functions the body needs for proper growth and development. But there are times when new cells grow at the wrong times and the old cells do not die at the right time, this begins to cluster the extra cells and creates a tumor. Tumors may be malignant, beginning the process of cancer. According to the Cancer Source Book, in the United States the most common cancer is skin cancer along with its subtypes of Melanoma, Squamous Carcinoma and Basal Carcinoma (Bellenir et al, 2007). Fortunately, these skin cancers can be localized, removed easily and rarely life threating. Skin cancer can have multiple causes that affects the skin. Day-to-day environment, genetic makeup, and age can all affect the intensity of the tumor in each individual. For cancer to fully develop there has to be multiple changes in the deoxyribonucleic acid (DNA) for one cell to create a cancer cell and form a tumor. Each person has their own genetic changes that may cause cancer to grow and spread faster or to move slowly and restrain the cancer cells from spreading. Simple freckles or pigmentedShow MoreRelatedSkin Cancer : Symptoms And Treatment1462 Words   |  6 Pages Skin Cancer Project Wong,KaYan. Li,Suzy. Chen,Xu 10/06/2015 Tuesday ^-^ Skin Cancer Skin cancer is one of the most common cancers in our society. It also can be said that it is the abnormal growth of the skin cells. The Skin Cancer Foundation reports that one in every five Americans will experience skin cancer during their lifetime. Cancers are mostly caused by the overexposure of UV radiation that damages the human DNA which lead to DNA mutation. There are three types of skin cancer, squamousRead MoreSymptoms And Treatment Of Skin Cancer1357 Words   |  6 Pagesincidence of non melanoma skin cancer and actinic keratosis (AK) has increased. The tumours are treated with the help of chemotherapy, radiotherapy, surgery, and topical therapies to manage superficial carcinoma and actinic keratosis. This review briefs about skin physiology, non melanoma skin cancer, relationship between actinic keratosis(AK) and skin cancer, different drugs used in dermal preparations for management of actinic keratosis and novel approaches for targeting drugs to skin neoplasm and actini cRead MoreSymptoms And Treatment Of Melanoma982 Words   |  4 Pagesmalignant (cancer) cells form in the skin cells called melanocytes (cells that give the skin color). It can also occur in the eye and is called intraocular or ocular melanoma; however it can happen anywhere on the body. It is the most dangerous of the common forms of skin cancer and oftens appears as a growing coloured skin spot, usually occuring in adults, but it is sometimes found in children and adolescents. The disease is more aggressive than basal cell skin cancer or squamous cell skin cancer. CAUSE:Read MoreMelanoma Skin Cancer Essay1064 Words   |  5 Pageslargest organ of the human body is your skin. It is your body’s first line of defense against infections, injuries, heat, and sunlight. It also helps in controlling the temperature of your body and getting rid of the excess water and salt by sweating it out. Skin cancer is also known as cancer of the sun. Excessive amounts of ultra violet lights affect your skin in negative ways, possibly leading to Melanoma skin cancer. Melanoma is the most serious type of skin cancer there is and can often times be fatalRead MoreThe System Of The Human Body1429 Words   |  6 Pagesin the function of the human body. The system is made up of the skin and skin derivatives such as hair, nails, glands and receptors and provides the body with a line of defence against foreign, infectious pathogens (Moore et al., 2013). The skin is the most vulnerable organ to injury and disease as it is an external organ and the largest organ of the body, contributing to approximately 15% of the body’s weight (Hackman, 2014). The skin also helps to maintain homeostasis in the body as well as containingRead MoreBreast Cancer : A Disease That Comes Unexpectedly Essay1072 Words   |  5 PagesBreast cancer is a disease that comes unexpectedly; many people tend to overlook the symptoms. There are different types of breast cancers that require treatments and surgery. The course of treatment varies from patient to patient because there are many factors that can contribute to a patient’s treatment plan. Once the plan is in place, there are many things that will need to be done in order to ensure that the cancer will not return. Trying to beat cancer can be a long, extraneous, and in someRead More Skin Cancer Essay1529 Words   |  7 PagesSkin Cancer Skin cancer is a disease that can affect any one. Skin cancer includes many types that can be classified as severe or superficial. Consequently, treatement of skin cancer depends on the degree of severity a person has. In the following paper, we will shed lights on the types of skin cancer and its causes. Finally, we will investigate how to treat the different types of cancer and how to avoid it. Skin cancer is a term used to describe cancer in skin tisssues. The skin is made ofRead MoreSymptoms And Treatment Of Surgery Essay936 Words   |  4 Pages1990’s as something called the Isolate limb infusion (ILI) has now been given a much less invasive name called the Isolate Limb Perfusion (ILP). They differ from each other in that it is performed by going through the unbroken skin rather than doing it surgically. Another treatment option that has been used is called Cryotherapy. This type of therapy results in tumor antigen release through local trauma to the area and this results in having the potential to evoke an integral anti-melanoma immune responseRead MoreSocial Media And Its Effects On My Life1571 Words   |  7 PagesCancer. The dreaded word no one wants to hear. It brings us feeling of loss, hopelessness, pain, and anger. Almost everyone I know has been affected by cancer in one way or another, whether it being losing someone to it, suffering from, or overcomin g. We see it all over television, social media, newspapers when they think they’ve found another treatment, they’re a little closer to what they think might be the cure, or someone we know has won or lost their battle. It does not discriminate who it affectsRead MoreBreast Cancer : The Second Most Common Cancer1403 Words   |  6 PagesIn the United States, breast cancer is the second most common cancer in women. Although it can occur in both men and women, it is very rare in men. An individual’s breast has many components. It contains glands, ducts and breast tissue that contains fat, connective tissue, lymph nodes and blood vessels. The most common type of breast cancer in the U.S. is ducts carcinoma. This type of cancer begins within the cells of the ducts, but it can also begin in the cells of the lobules and other tissues

Financial Statements Of Accounts Prepared †Myassignmenthelp.Com

Question: Discuss About The Financial Statements Of Accounts Prepared? Answer: Introducation Audit is an independent examination of the financial statements and books of accounts prepared by the management by the auditors of the company to check whether the financials are showing correct and unbiased view of the state of affairs and to express their opinion thereof. Audit is generally conducted using the substantive and analytical procedures. Substantive audit procedures are of great relevance in ascertaining whether all the audit procedures an d cares and check have been applied consistently and thoroughly while preparing the books of accounts and preparation of financial summary. It generally includes vouching of incomes and expenses and verification of assets and liabilities. But when these 2 measures are not sufficient and does not gives the confidence on the arithmetical accuracy of the books of accounts then the auditor has to switch to analytical procedures which includes ratio analysis, trend analysis, variance analysis and a study of fluctuation in the numbers based on the past financial statements. For this, generally the data points include the past years financial data, the industry trend and average, the budgeted numbers and the forecasted numbers. IN case of DIPL limited, the auditors have also changed as compared to the last year, so substantive procedures would not be enough the new auditors would have to resort to the analytical audit procedures to gain the confidence on the transparency of the accounts prepared and the verification of the opening balances of the client. If post all this comparison, we would come to know that still the decision cannot be taken whether the books are to materially misstated, then the auditors would have to increase their scope of check and would have to apply further analytical procedures keeping into consideration the maintenance of the internal financial control in the company by the management. If the internal financial controls are adequate, less is the amount of risk, less will be the deviation of the actual from the standard and hence, less is the extent of checking reqd., however, in the other case, weak the leave of internal control maintained by DIPL, the more is the level of analytical procedures to be applied. Further, the management needs to answer all the queries raised b the new auditors in case of any clarifications. There are various ways in which the auditor can use these analytical procedures for ascertaining the credit viability of the company. The examination of the financial statements of previous year can be done, by derivation important key financial ratios that help the auditor in forming an opinion on the financial viability of the company. In addition, comparison with the set industry standards can be done accordingly, by trend analysis and making forecasts and budgeting. If the auditor finds from any deviation from the expected standards then he needs to find the reason of the same and approach the management to comment on the same. These are few basic tools of analytical analysis, that can help the auditor in making a statement (Bae 2017). In the given case study, financial information of past years from the books of account of the company is given. Data can be taken from the same to calculate important ratios, industry data is not available so it will be difficult to comment on the standing of the company, with respect to specific industry qualifications and provisions. The analytical procedures applied here would be reflected by means of the below mentioned table. Al l the data has been collected from the books of account of the company and an opinion on the same is given by making use of specific tools, as depicted hereunder- There are various types of risks that are associated in audit of an organisation, that might affect the standing of the auditor and prevent them from forming an opinion on the financial statements of the company. The three types of risks are Inherent risk, control risks and ejection risks. Inherent risk is the major type of risk that occurs in situations that are not in control of the management. Control risks are the type of risk in which there is risk of lack of proper internal control o part of the management. In addition, detection risks occur when the auditor fails to notice an error that can be easily identifiable. In the given case of DIPL, there are certain inherent risks that are to be identified by the auditor. The auditor must also take measures to ensure mitigation of the risks. (Raiborn, Butler Martin 2016) Risk of material misstatement The company faces an inherent risk of non routine transactions and adopting new changes in the statement. The main reason that is a risk on part of the auditor to comment on the financial viability of the company, because the IT system which the company is installing is entirely new. The IT system is a deviation from routine matters, there is no standard basis with which the auditor can compare its effectiveness. The system is installed under acute pressure from the management without any reconciliation between the pre operating activities and the results there of. These factors behind the installation of the new IT system, makes it probable to consist of certain risk that is not in the hands of the management and the auditor. Also the management has failed to ascertain effective control in maintenance of the same, thus the risk chances increases because of lack of proper internal control facilities (Sonu, Ahn Choi 2017). The risk of material misstatement encompasses the fact that it is possible that the management might have failed to include all material facts in the financial statements accurately. The main reason behind the same might be the presence of inherent risks and control risks in the operations that have prevented the auditor from forming a correct opinion on the financial statements. In the given case, if the company fails to properly reconcile all the operations with respect to the new IT system there is high chances that there might be misstatement in the financial statements of the company. This may be reflected in the overvaluation or the undervaluation of the system. There may be chances of default in the revenue system also because of the same. 2) The second type of inherent risk may be associated with the changes in the accounting policies and assumptions of the company by the board of directors. The main reason behind the same is that it is stated in the reports of the management that the management is considering change in the accounting policies and estimates. Proposals have been given on not using the average cost for the valuation of the inventory and new cost methods should be implied. Also the management is considering changes in the method of calculation of depreciation and reporting on the same. Only based on the experience of the board members the company is considering changing the method of depreciation and assuming the life of the asset to be 30 years, even though as per the industry specifications the life must be 20 years (DeZoort Harrison 2016). This will be lead to material misstatement because the management is changing the policies and maki9ng assumptions without any proper research and consideration and that may affect the financial position of the company. The auditor will have problem in ascertaining the viability of the books of account in chances of change of accounting policies and estimates. Proper disclosure is to be given by the management to make sure all the changes are properly recorded and stated. Fraud can occur in the preparation of the financial statements and the main work of the auditor is to identify such fraud risk factors and to eliminate the same. In the books of account of DIPL and the statement presented by the company, many lead two fraud risk factors to falsification of the books of account. Approach of the auditor 1) The major fraud risk factor is that there is no proper segregation of duties in major areas and one person is given all the responsibility. It is one of the major reasons that may lead to fraud because one person has got access to all the important areas. In case of DIPL, the clerk is given important work related to invoice preparation and its presentation and also authorises the same for payment. There is only level of check there in the form of the accounts receivable clerk who checks the mathematical accuracy of the invoices and makes the payment. In case of cash related activities, the e receipts are downloaded, verified and authorised by a single person, and then reconciliation of the statements is also done by the same person. Thus we see that there is little or no control, because even if the person does any fraud in the account, it will be hard for the auditor and the management to identify the same. To prevent such fraud risk factors, the auditor must ask the management to ensure proper segregation of work. There must be clear check points, so that any entry, any amount passes through at least two check points, before being finalised. The auditor in case he ascertains that any fraud has occur can bring up the matter directly to the management and can ask the management to change the present position of the person at fault, so that proper observations may be drawn in lack of any manipulation from the defaulted party (Knechel Salterio 2016). 2) The second area of fraud in case of DIPL, can be the implementation of the new It system without any proper reconciliation. It is possible that personal motives of the directors may be involved in the same. There are chances of fraud because the system was installed without proper reconciliation and checking, and also there are no proper parameters in which the auditor can compare its efficiency and verification. It may be possible that the management had certain personal gains involved in the same, and the management wanted to do it in haste so that they can avoid any discrepancies that may arise if proper reconciliation is done. (Fay Negangard 2017) The auditor should make sure that all the details regarding the new system are derived from the management. Proper scrutiny of the books of accounts and third party check must be done, to ensure its effectiveness and verify its credibility. The reasons of haste must be justified and the auditor must ask the management to conduct important reconciliation and provide the report as soon a possible. These are the few ways in which the auditor can mitigate the fraud factor form the books of accounts of the company. (Grenier 2017) References Bae, SH 2017, 'The Association Between Corporate Tax Avoidance And Audit Efforts: Evidence From Korea', Journal of Applied Business Research, vol 33, no. 1, pp. 153-172. DeZoort, FT Harrison, PD 2016, 'Understanding Auditors sense of Responsibility for detecting fraud within organization', Journal of Business Ethics, pp. 1-18. Fay, R Negangard, EM 2017, 'Manual journal entry testing : Data analytics and the risk of fraud', Journal of Accounting Education, vol 38, pp. 37-49. Grenier, J 2017, 'Encouraging Professional Skepticism in the Industry Specialization Era', Journal of Business Ethics, vol 142, no. 2, pp. 241-256. Knechel, WB Salterio, SE 2016, Auditing:Assurance and Risk, 4th edn, Routledge, New York. Raiborn, C, Butler, JB Martin, K 2016, 'The internal audit function: A prerequisite for Good Governance', Journal of Corporate Accounting and Finance, vol 28, no. 2, pp. 10-21. Sonu, CH, Ahn, H Choi, A 2017, 'Audit fee pressure and audit risk: evidence from the financial crisis of 2008', Asia-Pacific Journal of Accounting Economics , vol 24, no. 1-2, pp. 127-144.

University Market Essay Example For Students

University Market Essay There is a problem because Kathy Kelleher, manager of Bentleys wanted to keepthe market open to everyone. But everything seemed to be targeted toward thestudent and faculty at the University of Arizona. What is the critical question?The critical question is if she wanted to provide a facility that would appealto all why is Kathy Kelleher putting so much effort into exposing the Universitymarket to Bentleys. This is the basis for the problem because Kelleher hadneglected to offer specials or other promotional items to attract people otherthan the university crowd. What are the critical factors? 1) Pleased to see manystudents seated throughout the restaurant due to a current advertisement in thelocal newspaper. 2) Promoted a University of Arizona student/faculty dinner for$5.95 from 4:00 to 6:00 daily. 3) Students dismissed Bentleys in the pastbecause it was out of their price range. 4) Kelleher wanted everyone to feelcomfortable in her establishment, and thought it was time to expose theuniversity market to the restaurant. 5) The overall sales mix was 80 percentfood and 20 percent alcoholic beverages. 6) Kelleher made her mission statementvery clear. We offer a little bit of everything for everyone. The last thingI want to do is limit the market to one particular group. 7) Kelleher decidedto offer two separate menus beginning in August of 1988. 8) The dinner checkaverage was $17.00 including beverages. 9) Front-of the house employees wereunhappy because they had to serve more customers to make the same amount ofmoney. 10) The chef and cooks were less enthusiastic since they considered thelower price additions to the dinner menu to be incompatible with the overallconcept and not worthy of their attention. 11) Lunch service was discontinued onweekdays in early 1989 after covers plummeted by 75%. 12) Management blamed thedecrease on the construction on a former parking lot, which had previously beenused by the restaurant guests. 13) Lunch customers were unable to p ark and wentelsewhere. 14) Kelleher eliminated significant overhead by closing during theday. 15) Averaged 100 covers Monday to Wednesday. Averaged 125 covers Thursdayand Friday Averaged 200 covers Saturday and Sunday. Averaged 300 covers forSunday brunch. 16) Management attempted to fill the slow periods by offeringdinner for two for $11.95 on Monday. 17) Advertising was directed towarddifferent markets during different seasons. 18) Tucson television channel 13 hasawarded the establishment with 4 stars. 19) Kelleher spent a lot of timevisiting competitors in order to identify new ideas and trends to implement ather restaurant. 20) Comment cards were distributed as a means of monitoring theBentleys experience and comparing it to the competition. 21) As an incentiveto complete the comment card a random drawing awarded a complimentary Sundaybrunch for two. 22) Results from the comment cards rated the menu and servicevery high. 23) Customers requested less expensive menu items. 24) Spe nds aconsiderable amount of money on a large arrangement of flowers for theentranceway and fresh flowers for each table. The flowers confused customerssince they assumed that the restaurant was out of their price range. 25)Originally initiated the cut-rate specials as a means of reaching the pricesensitive market. 26) First time customers were surprised they could affordBentleys if they timed it correctly. The conditions for solution 1) If theyinvest in a parking lot then they would attract more lunch customers. 2) If theyadvertised their outside bar to the surrounding businesses then they couldattract people after work for a drink at the end of the day. 3) If Kelleheroffered $5.95 specials to all customers during off peak times then they wouldattract more people outside the university. 4) If they invested in artificialflowers they would have money to put somewhere else. She could increase wagesfor the angry workers that have to work twice as hard. 5) If she is reallytrying to attra ct tourists then she could offer a discount for persons who showan out of state ID card. 6) If she chose a particular market to target thenthere would more likely be a higher rate of success. 7) If they continue tooffer specials then they will more likely develop an ongoing relationship withcustomers. 8) If they continue to have good food and service then people willrefer their friends and family. 9) If Bentleys had a new concept with lightmeals, relatively low prices, good service and informal atmosphere then studentswould be more likely to go there. Situation analysis Strengths a) received afour star rating b) Corporation opened several establishments in the southwestregion and offered high quality at a good value. c) Offered on and off premisecatering. d) Bentleys was located in the historic part of town. This is howthey can attract tourist. e) Committed to aggressive promotion to keep thepublic talking (offering a $5.95 special to students/faculty). f) Comment cardsrated the men u and service very high. g) Gave the customer a choice ofcustomizing their own menu for parties of twenty or more. h) The only 70 seatoutdoor patio in the area where you could just order drinks. Weaknesses a)Lowering prices to get the student and faculty to come in and dine during offpeak time. b) Not having enough parking for lunch customers and discontinuinglunch service on weekdays. c) Specials were limited to certain entres. .u37b3c9c0dda88515671bacb353ffa7b3 , .u37b3c9c0dda88515671bacb353ffa7b3 .postImageUrl , .u37b3c9c0dda88515671bacb353ffa7b3 .centered-text-area { min-height: 80px; position: relative; } .u37b3c9c0dda88515671bacb353ffa7b3 , .u37b3c9c0dda88515671bacb353ffa7b3:hover , .u37b3c9c0dda88515671bacb353ffa7b3:visited , .u37b3c9c0dda88515671bacb353ffa7b3:active { border:0!important; } .u37b3c9c0dda88515671bacb353ffa7b3 .clearfix:after { content: ""; display: table; clear: both; } .u37b3c9c0dda88515671bacb353ffa7b3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u37b3c9c0dda88515671bacb353ffa7b3:active , .u37b3c9c0dda88515671bacb353ffa7b3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u37b3c9c0dda88515671bacb353ffa7b3 .centered-text-area { width: 100%; position: relative ; } .u37b3c9c0dda88515671bacb353ffa7b3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u37b3c9c0dda88515671bacb353ffa7b3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u37b3c9c0dda88515671bacb353ffa7b3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u37b3c9c0dda88515671bacb353ffa7b3:hover .ctaButton { background-color: #34495E!important; } .u37b3c9c0dda88515671bacb353ffa7b3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u37b3c9c0dda88515671bacb353ffa7b3 .u37b3c9c0dda88515671bacb353ffa7b3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u37b3c9c0dda88515671bacb353ffa7b3:after { content: ""; display: block; clear: both; } READ: David Letterman Essay We will write a custom essay on University Market specifically for you for only $16.38 $13.9/page Order now Opportunities a) As an incentive for customers to fill out comment cards theyselected one from a random drawing for a free brunch. b) By opening the onlyoutdoor patio with a bar in town she is allowing the people to stop by just fora drink without the obligation of ordering food. Lots of people would like tostop in for a drink this would attract a whole new crowd. c) By lowering theprices they could attract more people who eat at McDonalds by giving moreaffordable prices. Threats a) Not having enough parking will force people to gosomewhere else. b) Having a formal dcor like this restaurant has may make someinformal customers feel uncomfortable. Even though they say this is a casualplace. c) Competition, if they can not provide what the customer wants they willgo elsewhere. d) Offering too low prices could attract more customers but itmight give a negative result. Assumptions a) I assume fresh flower arrangementscost a lot and if Kelleher got rid of them she would be able to lower pr ices foreveryone. She would more likely attract more customers from the universitybecause the touches of flowers give a formal atmosphere rather than an informalone. b) I assume investing in a parking lot will attract more customers becausethey wouldnt have to search for a parking space. I assume this will alsoallow them to reopen for lunch. c) I assume that if they dont invest in aparking lot they will lose more customers during the hours between 4:00 to6:00pm when people are still at work and parking spaces are not available. d) Iassume that if Kelleher keeps her customers happy they will return and alsorefer friends and family. Conclusion In conclusion I see that Kelleher need tofocus on one particular market. You can please most of the people most of thetime but you cant please all of the people all of the time. If she cut outthe flower arrangements which makes people think this is a formal environmentmore students would come in and dine because they are looking for somethingcas ual. Basically Kelleher needs to give the students what they want for a pricethat they can afford or they will take their business elsewhere. By offeringlower prices she will be able to bring in more of the university populationwhich will result in compensation for lower check averages. Marketing